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Videos

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW
Authors: Amit Bali, Ritanbara Mundrey
June 15, 2016
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Citation

Bali and Mundrey (2016a, June 15). Diamonds or dust. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust


Videos

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Patricia Flores, Stéphane Gautron
June 15, 2014
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Citation

Flores and Gautron (2014a, June 15). A disruptive value proposition. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition-8154